About Us

By partnering with Avondew, you gain the freedom to move your projects forward without delay. This not only optimises financial outcomes by mitigating pre-construction cost escalations but also enhances your operational efficiency, allowing for simultaneous construction and sales activities. More importantly, it alleviates the emotional strain often associated with the drawn-out pre-sales process, enabling you to focus on what you do best: bringing remarkable real estate projects to fruition and planning your next venture with confidence.

Avondew stands as your strategic partner, dedicated to transforming the landscape of real estate development. Our solution is crafted to empower your success, ensuring your projects achieve their full potential with agility and innovation.

Who we are

Our core mission is to facilitate your project’s journey from concept to completion, streamlining the process with a financing model, and the correct financial professionals, that aligns with your project timelines and cash flow needs. This approach allows for the seamless advancement of developments, fostering early value creation without the traditional financial constraints.

By partnering with Avondew, you gain the freedom to move your projects forward without delay. This not only optimises financial outcomes by mitigating pre-construction cost escalations but also enhances your operational efficiency, allowing for simultaneous construction and sales activities. More importantly, it alleviates the emotional strain often associated with the drawn-out pre-sales process, enabling you to focus on what you do best: bringing remarkable real estate projects to fruition and planning your next venture with confidence.

Avondew stands as your strategic partner, dedicated to transforming the landscape of real estate development. Our solution is crafted to empower your success, ensuring your projects achieve their full potential with agility and innovation.

How we help

Build before you sell

Initiate construction in the early stages of the project, eliminating the need for pre-sales conditions.

Accelerate cash flow

Generate value and accelerate cash flow much earlier in the process, compared to conventional financing models.

Sell while you build

Sales teams are able to focus on selling, while residential development is being built. No delays or loss due to a longer sales process.

Peet Strauss

Peet Strauss

Peet Strauss is an accomplished entrepreneur and real estate investor, whose expertise has profoundly impacted the real estate landscape. As CEO and Director, he brings a wealth of knowledge and experience, underpinned by relevant real estate qualifications. Peet’s illustrious career includes a significant tenure as head of developments in Gauteng for a leading property group, where he masterfully oversaw the marketing and sales processes of some of Johannesburg’s most iconic developments.


With 17 years dedicated to shaping the skyline with projects like Melrose Arch and Park Central, Peet’s visionary leadership and strategic acumen have been pivotal in redefining urban living spaces. His deep understanding of the market dynamics and commitment to excellence have established him as a key figure in the real estate industry, driving growth and innovation.

David Selvan

David Selvan is a legal and business luminary with a distinguished academic background, holding a BA, LLB, and LLM from the London School of Economics, specialising in credit and security. His career is marked by significant leadership roles, where he has combined his legal expertise with strategic business development, particularly in the film and media sectors.


David excels in financial structuring, and fund procurement, demonstrating a keen ability to navigate complex legal and financial landscapes. His dynamic approach and visionary leadership have made him an invaluable asset, steering projects and teams towards success with unparalleled competence and insight.

David Selvan

Apply now

Are you a developer ready to talk to us? Follow our application process and book the first meeting.